American Classic 
                  American Classic make some of the lightest, strongest and 
                  most cleanly designed parts in the world. The company was founded 
                  by Bill Shook, a former U.S. National Team racer who went back 
                  to school and got a Master's degree in engineering after retiring 
                  from racing. Most people approach component design by looking 
                  at existing products and trying to add incremental improvements. 
                  Bill, the engineer, starts with a totally clean slate, with 
                  the result being radically re-thought but imminently logical 
                  new designs. Bill, the racer, then takes over and puts each 
                  part to the test. Only parts that satisfy both Bill's make it 
                  to market.  | 
              
               
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                 CaneCreek 
                  This small American firm is dedicated to making innovative 
                  cycling components for purists and racers. Many of their components, 
                  such as their wheelsets and shocks, are considered among the 
                  finest on the market and are found on many of the world's most 
                  expensive bicycles.  | 
              
               
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                  Ritchey 
                  Tom Ritchey is one of the original mountain bike innovators, 
                  as well as being on the forefront of road bike design. He's 
                  been designing bicycle frames and components for World and Olympic 
                  champions for over 25 years. But despite being the big cheese 
                  of a major international company, he still welds many of the 
                  frames that bear his name and puts in over 10,000 miles a year 
                  on his bike. We have to say that we like his style and we also 
                  like his components. Ritchey's components are all thoughtfully 
                  designed from the perspective of a cyclist and built from the 
                  finest materials at the world's leading manufacturers.  | 
              
               
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                  Rolf® Prima  
                  If you were to list the people who have had the greatest 
                  impact on bicycle wheel design, Rolf Dietrich would have to 
                  be at the top of that list. Rolf Dietrich's beautiful wheel 
                  designs have not only elevated the science of wheel design, 
                  but the art of it as well. His breakthrough paired spoke wheels 
                  have been used by past and present Tour de France champions 
                  and professional racers around the world. Rolf Dietrich patent 
                  licensees include Trek/Bontrager, Shimano and Dahon. | 
              
               
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                 Sapim 
                  Sapim produces the world's finest race spokes. They are 
                  the spoke supplier to the majority of the world's top professional 
                  riders. Lance Armstrong, Jan Ullrich, and Marco Pantani, have 
                  ridden Sapim spokes to win the last six Tours de France. And 
                  Nicolos Vouilloz has racked up just a few Downhill World Championships 
                  on Sapim spokes. Need we say more?  | 
              
               
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                 Schwalbe 
                  Already the top after-market tire manufacturer in Europe, 
                  Schwalbe is going global and going strong. Coupling advanced 
                  technology with German engineering, Schwalbe tires are a virtual 
                  smorgasbord of the latest tire technologies.  | 
              
               
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                 SDG 
                  SDG is a premier manufacturer of high end MTB saddles. They 
                  produce some of the most successful and widely copied MTB saddles 
                  in the history of mountain biking: the Bel Air and the Grand 
                  Prix. SDG's revolutionary I-Beam rail design promises 
                  to shatter the existing rail paradigm and bring us into an era 
                  of lighter and stronger saddles.  | 
              
               
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                  SRAM 
                  An upstart American firm that through moxie and determination 
                  is now in the bicycle big leagues. SRAM is Shimano's only real 
                  competitor and we'd have to say that they are more than holding 
                  their own. SRAM make all sorts of bicycle components - everything 
                  from drivetrains to brakes to internal hub gears, and we use 
                  a little bit of everything. A few years back, SRAM bought Sachs, 
                  the venerable German manufacturer of internal gear hubs. So 
                  when you combine American ingenuity and innovation with German 
                  precision manufacturing, you get some pretty revolutionary products. 
                  SRAM are experts in working with lightweight carbon-composite 
                  plastics and we love their carbon brake levers and derailleurs. 
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                  Suntour 
                  Most people don't realize that important technical milestones 
                  in derailleur design, like indexed shifting and the slant parallelogram 
                  rear derailleur were invented by Suntour. Or that just a few 
                  decades ago, it was Suntour that was the leading Japanese drivetrain 
                  supplier by virtue of its technical superiority in derailleurs. 
                  Well times change and Suntour's technical leadership has now 
                  shifted to suspension and metallurgy but they remain committed 
                  to drivetrain technology. We've partnered with Suntour on a 
                  variety of custom components for our bicycles and we can attest 
                  to their continuing technical excellence. | 
              
               
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                  TruVativ 
                  A driving force (along with Race Face and Chris King) behind 
                  the ISIS spline standard that has now become the industry standard. 
                  Truvativ is a leader in cranksets. We use Truvativ cranksets 
                  on many of our high-end bikes.  
                   
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